Understanding brand discernment from the POV of consumer perceptions has always been the cornerstone of pursuits of advertisers and marketers alike – going after ‘share of mind’ or ‘power in the mind’, getting consumers to associate a brand with an idea, feels somewhat dated.

Today, brand engagement with consumers becoming more fleeting, it’s a known fact that things have evolved.

Perceptor helps to provide you a clear understanding of the many facets of what matters that affect consumer perceptions, and in turn, marketing initiatives that drive behaviour.