Malaysian E-Wallet Usage In 2023: Peaking and Here to Stay
Here at Oppotus we have kept our fingers solidly on the pulse of the e-wallet landscape in Malaysia, tracking the usage and growth of e-wallets through rises and falls over…
Understanding Malaysian’s Purchase Behaviour
As we approach the end of 2023, we find ourselves at a unique point in Malaysian times where rapid technological advancements are accompanied by evolving consumer behaviors in a year…
Malaysian’s Perception of Artificial Intelligence
In recent years, Artificial Intelligence (AI) has emerged as a force with immense potential for revolutionising processes and bringing about unprecedented levels of productivity. However, in our recent study of…
The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively mutter, “Of course I am,” while a nagging thought wonders…
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic restrictions, and small and medium-sized enterprises (SMEs) remain vital in…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Malaysia’s E-Sports Landscape in 2023: From Local to Global
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse individuals, including aspiring gamers, emerging talent, and industry professionals, opportunities…
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Malaysian Food Delivery Apps in 2023 – Food At Your Fingertips
Food delivery apps have revolutionized the way people order food and have become an essential part of the modern food industry, allowing consumers to view comprehensive menus and order virtually…
Load More