Satisfaction, Loyalty
Satisfaction, Loyalty What is Customer Satisfaction (CSAT) & Customer Loyalty (CL)? Customer satisfaction and customer loyalty are two crucial concepts that any company needs to understand and take into account...
CSAT: A Top Management’s Guide to Customer Satisfaction Research
Most CEOs and top management of companies have heard of a study by Bain and Company that states that “a 5% increase in customer retention can increase a company’s profitability…