Malaysian E-Wallet Usage In 2023: Peaking and Here to Stay
Here at Oppotus we have kept our fingers solidly on the pulse of the e-wallet landscape in Malaysia, tracking the usage and growth of e-wallets through rises and falls over…
Understanding Malaysian’s Purchase Behaviour
As we approach the end of 2023, we find ourselves at a unique point in Malaysian times where rapid technological advancements are accompanied by evolving consumer behaviors in a year…
What Are Malaysian Diet Preferences During MCO? [Infographic]
Emerging trends in our diet preferences During the past year or so, Malaysian diet preferences saw changes due to change in our lifestyles brought about by Government-imposed movement restrictions to…
State of Gaming & Online Games in Malaysia [Infographic]
How popular are online games in Malaysia today? Gaming has been one of the more popular activities in entertainment among young adults, and lately, with older adults too. These days,…
The Power of E-Sports Branding: What Potential Does it Hold for Your Business?
The age of technology has brought forth both new things and new ways of doing things. One such innovation is the emergence of e-sports and with it the idea of…
How Do Malaysians Use Credit to Fund Lifestyle [Infographic]
How is credit being used as a part of consumerism in Malaysia today? From data in recent quarters, we have been seeing an uptick in purchases and spending amongst Malaysians, and…
Neglecting Market Research Will Hamper Your New Product’s Chance of Success
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…