Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Malaysia’s E-Sports Landscape in 2023: From Local to Global
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse individuals, including aspiring gamers, emerging talent, and industry professionals, opportunities…
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Q1’2023 Update: MYCI Reached A Record High
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). As Malaysia strives to stabilize its economy and financial status, the MYCI provides valuable insights into…
Malaysian Food Delivery Apps in 2023 – Food At Your Fingertips
Food delivery apps have revolutionized the way people order food and have become an essential part of the modern food industry, allowing consumers to view comprehensive menus and order virtually…
Q4’2022 Update: MYCI Slightly Dipped in Last Quarter
Welcome to Malaysians on Malaysia: Our quarterly report on Malaysian Consumer Confidence Index (MYCI). Malaysia’s MYCI slightly dipped in the last quarter of 2022. The arrival of COVID-19 has created Malaysians…
How COVID-19 Shaped The E-Wallet Landscape in Malaysia
To date, over half of Malaysia’s population is using e-wallets on a daily basis, making it one of the fast growing payment trends in the country. The adoption of cashless…
Malaysians on FIFA World Cup 2022
The time has finally come! The FIFA World Cup 2022 is just around the corner, and World Cup mania is already at large in Malaysia where football is by far…
Q3’2022 Update: Highest MYCI Since Pandemic!
Welcome to Malaysians on Malaysia: Our quarterly report on Malaysian Consumer Confidence Index (MYCI). Malaysia has the highest MYCI since pandemic and causes an uplift in overall MYCI components too! Oppotus…
Cryptocurrency & NFT Trends In Malaysia Q2’2022
Cryptocurrency – a digital form of decentralized currency encrypted by a combination of security measures and algorithms to identify its uniqueness amongst other currencies. The vision behind the emergence of…
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