Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
Q4’2023 Update: Highest MYCI against previous Q4 Studies
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). Since 2018, this study has reliably elucidated the sentiments of Malaysians, and the 2023 quarter four’s…
Malaysian E-Wallet Usage In 2023: Peaking and Here to Stay
Here at Oppotus we have kept our fingers solidly on the pulse of the e-wallet landscape in Malaysia, tracking the usage and growth of e-wallets through rises and falls over…
Understanding Malaysian’s Purchase Behaviour
As we approach the end of 2023, we find ourselves at a unique point in Malaysian times where rapid technological advancements are accompanied by evolving consumer behaviors in a year…
Q3’2023 Update: MYCI Soars to New Heights
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). Positioned at a crossroads of evolving consumer behaviors and rapid technological advancements, Malaysia’s 2023 narrative presents…
Malaysian’s Perception of Artificial Intelligence
In recent years, Artificial Intelligence (AI) has emerged as a force with immense potential for revolutionising processes and bringing about unprecedented levels of productivity. However, in our recent study of…
The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively mutter, “Of course I am,” while a nagging thought wonders…
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic restrictions, and small and medium-sized enterprises (SMEs) remain vital in…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Q2’2023 Update: MYCI Reflects Stabilization
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). Positioned at a crossroads of evolving consumer behaviors and rapid technological advancements, Malaysia’s 2023 narrative presents…
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