Buying Out of Fear
Think about this, almost everything we buy is associated with our senses and emotions. There is Hermès that create a sense of status, desire, and pride. Apple fosters connectedness, excitement,…
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Esports Progression Since 2020 in Malaysia
Esports, the world of competitive video gaming, has evolved from a pastime to a multi-billion-dollar global industry. With professional players, organised tournaments, and massive audience pools, esports has established itself…
The Plethora of Coffee Culture in Malaysia and Neolocalism
Malaysia’s coffee culture is huge if you put a thought into it. It may not be as globally renowned as Italy at first glance, but we surely have a fascinating…
Q2’2024 Update: MYCI Achieved New Heights
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). In our ongoing endeavour to offer insights into Malaysia’s evolving market landscape, this edition continues…
Malaysians on Paris Olympic Games 2024
The world is once again gathering for the largest sporting event known to humankind. Symbolised by the 5 interlaced Olympic rings, the game is purposed to foster union and peace…
Malaysians on EURO 2024
Football fever is upon us once again as one of the biggest competitions in international football is currently ongoing: the UEFA European Championship 2024. Also known affectionately amongst football fans…
Q1’2024 Update: MYCI’s Leap Year Rebound
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). In our ongoing endeavour to offer insights into Malaysia’s evolving market landscape, this edition continues…
Oppotus DOUBLEDECKER: Ride the Omnibus Wave With Us
Oppotus DOUBLEDECKER is our omnibus solution that offers unparalleled flexibility for delving deep into market insights whenever you need them. With customisable questions tailored to your business needs, you can…
Artificial Intelligence (AI) in Malaysia: A Business Perspective
The increasing growth of artificial intelligence (AI) usage around the globe, as well as its vast potential in transforming businesses and opening the doors to a new era of productivity…
Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
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