To establish a strong foundation for growth in overtaking competitors, consumer goods organisations need the detail oriented insights Oppotus Research Group prides itself on.

With in-depth and actionable insights gained through surveying consumer behaviour through the shopper journey, we advise organisations in the food and beverage, casual apparels and stationery industries to target the right consumers, through the most effective and qualified channels, to maximise the effectiveness of marketing campaigns.

As established experts in market research and strategy in the consumer goods industry, we offer a range of solutions to strategically position your organisation for growth.

• Understand your audience’s behaviour to measure value through the lens of your audience.
• Conduct in-depth employee engagement studies to understand the commitment and alignment of employees with your organisation’s goals.
• Minimise uncertainty and maximise your organisation’s efficiency with time and resources through analysing your organisation’s structure and revenue growth strategy.
• Conduct in-depth survey research to assess brand awareness, purchasing behaviours, customer satisfaction, opportunities for growth and competitive positioning.